Philosopher Matthew Ferrara, – joined us as an attendee at our 2013 Art of Writing workshop – next year we are delighted to announce his return to the Tuscan hills of Casentino as our guest speaker in Residence throughout the course.
So who is Matthew Ferrara?
Taking this material from his own homepage Matthew writes that he has had a very interesting career.
Graduating with degrees in Philosophy and Political Economics, he opened his first business in 1991 helping salespeople use technology to increase their sales. He has spent twenty years working with sales and marketing industries, with a special focus on real estate and finance, trainers and management teams.
Today Matthew helps his clients prepare for the challenges of the next generation of consumers, markets and technologies by unlocking their creativity, passion and intellect.
Matthew has been called a Renaissance Man. He grew up analog, but lives digital. He travels the world delivering 60-70 keynote speeches annually, focusing on leadership, personal growth, sales and new technology. He has written a blog since 2008, appears on radio shows and delivers live internet television programs every month.
Flying more than 150,000 miles a year, Matthew takes time on his journeys to photograph the people and places he visits, sharing his pictures in two books, his workshops and portfolio. He has won awards for his images in the United States and Italy.
Most of all, Matthew is a philosopher who is focused on unleashing individual potential. He understands life’s challenges, as a two-time cancer survivor, yet remains focused on opportunities.
He continues to travel the world, making new friends and offering ideas that help them reach their goals – and change the world.
Matthew lives in Las Vegas.
Matthew says,
“Writers today have lots of online options for creating long-lasting connections with their readers. They are building strong communities of loyal fans, who provide them feedback and ideas for their future projects. Online communities are one of the strongest sources of referrals and testimonials that can boost your book sales. Every author needs develop an online strategy that contributes to their lasting success.”
A dynamo philosopher, Matthew Ferrara is all about unlocking your creativity, passion and intellect.
During the June 8-14 Art of Writing Programme, Matthew’s focus will be on how you connect with your readers on-line.
• How to use your blog, videos, social media and email newsletters to reach your readers and extend your readership following.
• Attracting and engaging sponsors, journalists, media, and publishers.
• Tips for developing interesting content pre and post-book publications.
• Networking with other authors.
• The Pros and cons of personal and professional social media pages.
• The tricks of online PR.
The Art of Writing 2014 is fortunate to have Matthew Ferrara as our special resident speaker.
He hopes to release your individual potential, as an emerging or established writer, in a digital world that can so often be overwhelming.
It’s worth mentioning here that publishers not only expect but demand that their writers have a strong internet presence. When accepting solicited and unsolicited manuscripts, publishers expect their new writers to have an established a social media network to help them promote your work.
For more information on the Art of Writing Writers Retreat in the mountains of Casentino, Tuscany please go to our website www.the-art-of-writing.com for full details of next year’s courses , accommodation, pricing …and naturally – how you can sign up to join us!
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